Merry Christmas

Montag, den 24. Dezember 2012 um 07:12 Uhr

What an eventful year. So many things have happened and meanwhile many of you will have been watching some kind of retrospective on TV or the web. The world didn't perish but there are lots of things to do to prevent this from happening.

3 tips for social interaction – what should I focus on?

Donnerstag, den 20. Dezember 2012 um 07:07 Uhr

We, the webmasters and bloggers, want to be present in the internet and especially in the Social Media. We want our work that takes many hours from our valuable lifetime to be appreciated by the community out there. But there is one little problem: In an infinite number of possible channels where should I focus on to receive the maximum response for a moderate size of effort?

German WEB.DE and GMX searches integrate Amazon

Montag, den 17. Dezember 2012 um 07:11 Uhr

1&1 takes the next step towards a Universal Search. The SERPs of the German portal searches for the brands WEB.DE, GMX.net and 1&1 now contain shopping results for relevant search requests. These results are displayed prominently on the SERPs.

Infographic: Future SEO Success Factors

Sonntag, den 25. November 2012 um 12:49 Uhr

Until today the world of SEO success factors has been quite straightforward: On the one hand there is onsite optimization that concerns everything that can be done directly on a website and on the other hand you can see the offsite optimization that refers to building and fostering lots of good links. But this simple view is no longer appropriate: brands are becoming more and more important, social media are on their way and the Author Rank is showing its presence at many places.

SEOs’ sphere of activity has therefore broadened and changed. What factors will be important in the future and how do they depend on each other? I have created an infographic to visualize this.

Google’s Project Glass – a change of search and SEO

Montag, den 19. November 2012 um 07:27 Uhr

With its Project Glass, Google is going to change search habits in the future. Search will be everywhere and every time. Search will be part of an augmented reality where entities like persons or things will be semantically connected by an all-knowing search engine and social network. Does this sound like Science-Fiction? Maybe this is nearer than many may think. And the challenges for SEOs will be at least as huge as the changes in search habits.

"+1": Google introduces its own "Like it" Button

Freitag, den 01. April 2011 um 21:13 Uhr

As a further step towards Social SERPs Google introduces the new "+1" button. It is a commitment to social factors in search. In the future Google will display a little button labeled "+1" next to search hits. By clicking this button users can show Google that they "like" a certain search hit. In its official blog Google tells that the clicks on the button will influence the order in which the search hits are displayed. The button will be shown next to both organic and sponsored search hits. Search hits that have been "+1d" by users that Google knows as your friends will be ranked higher, but also clicks by other users that you do not know will have an effect.

SEO Suedwest: new English blog

Freitag, den 18. März 2011 um 07:08 Uhr

After existing for almost one year it is time for SEO Suedwest to introduce a new service. Because most of the relevant information concerning SEO can be found in English language and most of the readers understand rather English than German, I have created a new English SEO blog.

Google SERP: new function to block unwanted domains

Freitag, den 18. März 2011 um 07:05 Uhr

Google has just announced a new function to block unwanted sites in SERPs. With this function all hits of blocked domains by a user will be filtered out of the user's future SERPs. The blocked domains can be administrated via personal search settings. If there are filtered hits in the SERP an according information is shown.