1&1 takes the next step towards a Universal Search. The SERPs of the German portal searches for the brands WEB.DE, GMX.net and 1&1 now contain shopping results for relevant search requests. These results are displayed prominently on the SERPs.
Already this summer the German SERPs of 1&1 portal search had been enriched by local search results for address and mercantile searches. Now the next step is the integration of shopping results for relevant search requests delivered by Amazon. These search results are displayed prominently in the SERPs' right column. The results link to the corresponding Amazon product pages.
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